Keen Coffee

Based in Utrecht, Keen Coffee is a specialty roaster that takes its light roasts seriously—seriously light, seriously fresh. They roast each bean so you can 'taste the exact GPS coordinates it came from,' a bold claim built on direct trade sourcing. They've created their own flavour wheel to help you find exactly what you're after, whether that's a bright single origin or something more experimental. Their monthly subscription delivers new flavours to explore, and you can also grab single bags or tasting boxes from their webshop. The Keen Coffee Bar in Utrecht's city centre doubles as a guided tasting room where you can experience it all firsthand. Explore, taste, repeat.