Monomyth Coffee

Monomyth Coffee is a specialty coffee roaster and café in Lubbock, Texas, founded in 2019 by brothers Trenton and Randall Jackson. Their name nods to the hero's journey—a one-story tale they want to be part of yours. They're in the business of encouragement, welcoming you into their Broadway café or helping you brew their beans at home. The lineup includes the Champion blend, Victory Lap decaf, and single-origin coffees, all available by subscription. It's coffee with a mission: to inspire you to face the day boldly. Sounds lofty, but it's the kind of place that leaves you feeling a little more ready to take on the world.

Their café