Awaken

Awaken is a specialty roaster from Tata, Hungary, with a light-roast heart. The idea is to keep things bright and origin-driven — filter and espresso roasts that celebrate each coffee's own character, plus the occasional cascara (the dried coffee cherry) for the curious. They lean on single-origin selection, transparency and a bit of storytelling about where each lot comes from and how it was processed. It's sold direct through their webshop, with wholesale for cafés that want the same. If you're into clean, expressive light-roast single origin coffee and like a roaster that'll tell you the backstory, Awaken's worth a spin.